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 When it comes to protecting commercial buildings in Michigan, few solutions offer the long-term performance and cost savings of elastomeric roof coatings. From harsh winter freezes to UV-heavy summers, Michigan’s climate puts serious stress on roofing systems. Elastomeric coatings have become a top choice for business owners looking to extend the life of their roofs, improve energy efficiency, and avoid the high cost of full roof replacement. This guide breaks down everything you need to know before choosing an elastomeric system for your property. What Is Elastomeric Roofing? Elastomeric roofing is a liquid-applied coating that cures into a flexible, rubber-like membrane. It creates a seamless, waterproof layer over your existing roof—whether metal, modified bitumen, single-ply, or built-up roofing. The “elastic” quality makes it ideal for Michigan’s freeze–thaw cycles because it expands and contracts with temperature changes without cracking. Why It Works Well in Michigan Mi...